    # File lib/action_view/helpers/text_helper.rb, line 300
          def simple_format(text, html_options={})
            start_tag = tag('p', html_options, true)
            text = text.to_s.dup
            text.gsub!(/\r\n?/, "\n")                    # \r\n and \r -> \n
            text.gsub!(/\n\n+/, "</p>\n\n#{start_tag}")  # 2+ newline  -> paragraph
            text.gsub!(/([^\n]\n)(?=[^\n])/, '\1<br />') # 1 newline   -> br
            text.insert 0, start_tag
            text << "</p>"
          end