For product names and feature names, follow the same capitalization style that is:
▪registered as a trademark ▪used on the product and on the product’s packaging ▪used in other written materials, such as brochures, web sites, and so on ▪used for other products from the same company When in doubt, don’t capitalize.
Don’t capitalize additional words such as card, driver, and so on if these words aren’t an integral part of the registered product name.
Capitalize industry-standard terms only if the rest of the industry does so.
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