Watch for “…ed”

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Try to simplify or omit words that end with “…ed.”

If “…ed” indicates passive voice, put the sentence into active voice (see Use the active voice).

No:

Users who are located in France ….

Yes:

Users in France ….

No:

A study that was conducted by our company shows that ….

Yes:

A study by our company shows that ….

No:

centralized control

Yes:

central control

No:

improved results

Yes:

better results


Use the active voice