Don’t modify or qualify words that don’t need to be modified or qualified.
Unnecessary qualification only adds empty calories, but it doesn’t add any valuable information.
No:
Both sentences tell you exactly the very same thing.
Yes:
Both sentences tell you the same.
Additional examples:
Instead of …
use the simple form …
absolutely unique
unique
completely identical
identical
completely new
new
entirely complete
complete
exactly alike
alike
highly innovative
innovative
integral part
part
lift up
lift
new innovation
innovation
perfectly clear
clear
precisely the same
the same
repeat again
repeat
round circle
circle
the reason why
the reason
totally new
visible to the eye
visible
Related rules
Be concise
Blacklist: Overblown words
Blacklist: Filler words
Don’t make judgments