Avoid unnecessary qualification

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Don’t modify or qualify words that don’t need to be modified or qualified.

Unnecessary qualification only adds empty calories, but it doesn’t add any valuable information.

No:

Both sentences tell you exactly the very same thing.

Yes:

Both sentences tell you the same.

Additional examples:

Instead of …

use the simple form …

absolutely unique

unique

completely identical

identical

completely new

new

entirely complete

complete

exactly alike

alike

highly innovative

innovative

integral part

part

lift up

lift

new innovation

innovation

perfectly clear

clear

precisely the same

the same

repeat again

repeat

round circle

circle

the reason why

the reason

totally new

new

visible to the eye

visible

 


Be concise

Blacklist: Overblown words

Blacklist: Filler words

Don’t make judgments